Cookie policy
Last updated October 8, 2026
This Cookie Policy explains how Level X Technology, LLC (doing business as ProTrac Solutions) (“Company,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://protrac.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, ProTrac Solutions) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use third-party cookies for analytics, to measure our advertising, and to protect our contact form from spam. Our Website does not set any cookies of its own. We use Google Tag Manager to load Google’s tags, and those tags serve cookies through our Website. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. If you visit from the European Economic Area, the United Kingdom, or Switzerland, we ask for your consent before Google’s tags set cookies. Wherever you visit from, you can change your choice at any time through the Cookie settings link at the foot of each page. We keep your choice in your browser’s local storage, not in a cookie.
You can also exercise your cookie rights by setting or amending your web browser controls to accept or refuse cookies.
You can also use Google’s own controls:
- To stop Google Analytics from collecting information about your visits, install the Google Analytics Opt-out Browser Add-on.
- To turn off personalized ads from Google, visit My Ad Center.
- To learn how Google uses information from websites that use its services, see How Google uses information from sites or apps that use our services.
If you choose to reject cookies, you can still use our Website and all of its features.
The specific cookies served through our Website and the purposes they perform are described in the tables below (please note that the specific cookies served may vary depending on the specific pages you visit). Google’s tags store these cookies under our domain, protrac.com. Google may also read or set cookies on its own domains when its tags load; Google’s cookie policy describes those cookies.
Security cookies
Google reCAPTCHA sets these when you start filling in our contact form, to protect it from spam. Because the form needs them to work safely, they load without waiting for your consent.
| Name | Purpose | Service | Expires in |
|---|---|---|---|
_GRECAPTCHA |
Helps reCAPTCHA tell people from automated programs. Set on Google’s domain. | Google reCAPTCHA (privacy policy) | 6 months |
rc::a |
Helps reCAPTCHA tell people from automated programs. Kept in browser storage. | Google reCAPTCHA (privacy policy) | Until you clear it |
rc::c |
Helps reCAPTCHA tell people from automated programs during your visit. Kept in browser storage. | Google reCAPTCHA (privacy policy) | End of the session |
Demo calendar
Our Request a demo page shows the Google Calendar page you book a demo on. Google may read or set cookies on its own domains when the calendar loads; Google’s cookie policy describes those cookies. If you visit from the European Economic Area, the United Kingdom, or Switzerland, the calendar loads only after you choose Show the calendar.
Analytics cookies
These cookies collect information that is used in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are.
| Name | Purpose | Service | Expires in |
|---|---|---|---|
_ga |
Distinguishes one visitor from another. | Google Analytics (privacy policy) | 2 years |
_ga_F4HFW8QXDJ |
Keeps track of the state of your current session. | Google Analytics (privacy policy) | 2 years |
Advertising measurement cookies
Google Ads conversion tracking uses these cookies to measure how many people who click our ads go on to take an action on our Website, such as contacting us. We use them only to measure our ads.
| Name | Purpose | Service | Expires in |
|---|---|---|---|
_gcl_au |
Helps us measure how many people who click our Google ads go on to take an action on our Website. | Google Ads (privacy policy) | 90 days |
_gcl_aw |
Stores details of the Google ad you clicked to reach our Website, so that a later action on our Website can be credited to that ad. Google’s tags set this cookie only when you arrive by clicking one of our ads. | Google Ads (privacy policy) | 90 days |
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
No. Our Website shows no ads. We use Google’s advertising cookies only to measure how many people who click our ads on Google go on to contact us or take another action on our Website.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at privacy@protrac.com or contact us by post at:
ProTrac Solutions
1595 Peachtree Parkway
Suite 204, #254
Cumming, GA 30041
United States